Usually the most popular form of payment within the online gambling world is credit cards and debit cards, however, due to a series of studies made by the UK’s Gambling Commission it made the law change for the benefit of gamblers. Approximately 22% of problem gamblers actually use their credit cards, as their main form of payment. The gambling industry has announced voluntary curbs on television advertising. Stephen van Rooyen of Sky UK, maintains the TV ad ban is meaningless unless the industry also curbs advertising on other media. Rooyen stated, 'The gambling industry are ignoring the fact they spend five times more on online marketing than they do on TV. According to the House of Lords report the gambling industry spends £1.5 billion a year on advertising. It says 60 per cent of profits come from the “five per cent who are already problem.
The COVID-19 pandemic brought the economies across the world to a standstill in the first half of 2020. Due to the suspension of business operations, there have been many layoffs, leaving millions of people jobless.
Just like the rest of the world, the UK has also faced the brunt of the outbreak, leading to the shutdown of various industries, including the gambling sector. According to the UK’s National Statistics (ONS), 0.4 percent of companies have permanently shut down due to this pandemic. The ones that are still functional, have cut down on an average of 21 percent of their workforce.
The full lockdown in the UK has resulted in significant changes in consumer behaviour, and have affected the gambling industry.
The pandemic has left a huge impact in the UK gambling industry across the country. The government issued a decree instructing to close all casinos, bookmaking, bingo halls, restaurants, cinemas, bars, and other businesses.
The operating data by the UK Gambling Commission (UKGC) comparing statistics of March 2020 and March 2019 provided key insights into the changing gambling market trends. Since all the retail-gambling venues were closed in March 2020, the gambling activities that usually generate 50 percent of the total market (except lotteries) stopped.
Less Percentage of Consumers are Gambling
During the lockdown, only licensed betting operators in the UK had permission to operate at the gambling venues in June 2020. However, consumer participation in gambling outlets declined sharply.
The full lockdown period did not attract many new consumers to gambling. A YouGov survey between May 20 and 21, 2020, shows that only 0.4 percent of respondents resumed gambling for the first time after the lockdown started. In comparison, nearly 2.1 percent of adults stopped gambling altogether during that period.
When it comes to the National Lottery, the YouGov data further shows that consumer participation dropped in draw-based games to 22 percent in mid-June from 26 percent in mid-April. It happened due to a change in consumer behaviour where we can see a significant shift from retail to online gambling.
During the lockdown many consumers tried new gambling products
The online operator data on online gambling reveals that over the past few months, more consumers began trying new digital gambling products.
During May 2020, the scenario was almost identical to the previous month, though there was a marginal drop in the percentage of active players who participated in more than one gambling activity, which came down to 40 percent from 43 percent.
Online Gaming Market Surged during the Lockdown
Again, the UKGC report shows a significant rise in the percentage of consumers searching and participating in online gambling. There has been a rise of nearly 25 percent in people trying online slots, and it went up further by around 38 percent when it comes to poker. This data is during the first two months of the COVID-19 outbreak.
The online gaming industry is one of those rare sectors that could survive through this pandemic with relatively lesser financial damage. The popularity of online casinos has gone up sharply, and they are doing brisk business compared to the established traditional casinos. Check for top independent and EU casinos.
Popular UK Online Casinos Lead the Way
During the pandemic, the UK gambling industry witnessed a major shift, as many gamblers began moving to online gambling due to the closure of physical gaming houses. This switchover has boosted the popular gambling websites in the country.
Many customers love to do gambling on their smartphone using the apps, while others participate in online gambling on their desktops and laptops. If you are interested in top-quality online gambling, check this guide to casinos not on gamstop to satisfy your cravings for gambling.
A recent report suggests that the total number of employees in the UK gambling industry has fallen slightly this year, by approximately 1.4% compared to levels at the start of 2018
This correlates with a slight decrease in total gross gambling yield (GGY) across the sector. However, the good news is that the online component of the industry is making great strides, indicative of trends in other sectors and perhaps offering fresh employment opportunities.
The Growth of Online Employment
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Remote gambling, represented primarily by online casino sites, now forms the largest part of the gambling sector’s gross yield. These sites account for 38% of GGY, with the next largest component being the betting industry, which forms 22.1%. What this means to the job market is that there is a clear shift towards online roles, with remote-based opportunities becoming the custom rather than a perk for employees. The remote-working opportunities are more accessible with the growth of iGaming in new markets or regions. For example, the number of markets that can access leovegas mobile is quite good, with the site available in nine different languages. This growth has heightened the need for iGaming companies to employ staff in multiple countries.
New roles are opening up in content management, web design, information technology, community management, technical support and related fields. There is also a shift towards creativity in gambling, with the skills of game designers and developers being required to keep up with the public’s thirst for new and better online games. Traditional roles associated with the gambling industry, such as a legal counsel, marketing and management, will still be in demand, but are shifting in the direction of an online focus.
A Steady Sector
Overall, the gambling industry in Great Britain remains not only steady but profitable despite its slight yield drop. These findings were made public by the UK Gambling Commission which published its bi-annual report in May 2019. This publication is for those who have an involvement or interest in the gambling industry, such as governmental policy makers, the media, licensed operators, trade bodies, financial organisations, gambling enthusiasts, researchers, consumers and employees.
Overall, GGY was £14.5 billion from October 2017 to September 2018, which represents a decrease of 0.4% when held up against the previous official figures. This slight downtick can be attributed in part to the difficulties faced by high streets across the country, as shoppers go online, with the total number of betting premises declining for the fifth consecutive period of reporting.
Results in Detail
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Non-remote gambling, which includes everything from sports betting to slot machines, is still a large sector, representing a yield of £3.2 billion over the reporting period. But it is far surpassed by remote gambling, which claimed a yield of £5.6 billion. Casino games are the largest earners in the sector, generating £3 billion, and the largest sub-sector is slots games, which managed to gain a yield of some £2 billion. Remote betting has also proved to be popular, totalling £2.5 billion. The most popular sports within this sub-sector are horse racing and football.
Gambling Employee Profile
Over the reporting period, there were 106,670 people employed by operators licensed by the Gambling Commission. Almost 50% of these were involved with betting. So, while the outlook for non-remote betting shops looks to be following the rest of the high street, there is still opportunity in an area which requires a large workforce. Jobs in the betting industry include everything the expected roles such as traders, bookmakers and accountants to customer service executives, PR officers and specialised analysts. In such a large industry there is also plenty of room for progression, with many companies having a multinational profile.
Remote betting and bingo employees accounted for 9.6% of the workforce, meaning that there is a shift towards those working in a purely online capacity. With the rise of online gaming there is plenty of room for home workers.
Other members of the UK gambling workforce include non-remote casino employees, at 13.3%, non-remote bingo employees, at 11.6%, and technical gaming machine staff, at 6.4%. This last figure suggests that among the roles to be found in the gambling industry there is also space for those with technical training.
Entering the Industry
Jobs In The Betting Industry Uk
As the variety of roles in the gambling industry is so vast, it’s impossible for potential workers to identify just one route to employment. In the non-remote portion of the sector there is scope for apprenticeships, combining practical training with study, allowing those wishing to enter the industry to embark on rewarding careers. On the remote side of the industry there are training options and courses depending on the role a candidate wishes to pursue. As the UK Gambling Commission figures show, this is a large industry with plenty of options for those who wish to take part in it.
Jobs In The Gambling Industry Uk Official Site
Outlook for Recruiters
Jobs In The Gambling Industry Uk Economy
It’s clear that the UK gambling industry is large enough to require specialist recruiters. But the good news for non-specialists is that because the range of roles is so vast, experience in recruitment of other industries can be useful. The gambling industry has recruitment needs that include flexibility and adaptability as it, and the rest of the world, progresses towards an online model.