Now that more states are legalizing sports betting, there’s a need to cater to an increasing customer base across the country — and also cut down wait time at counters manned by less experienced ticket writers, taking wagers from less experienced bettors.
One way casinos are meeting the higher demand is through kiosks. Betting, or gaming kiosks, have been used overseas for years and are now making their way to the United States.
Betting kiosks aim to improve the customer experience by cutting down wait time. With multiple betting kiosks available, bettors will be able to place a wager whenever they please, instead of waiting in lines. And this will keep patrons happier and coming back for the experience.
Dec 14, 2020 Sports betting is a form of gambling. It allows sports fans to bet on who they think will win a tournament, game, or race. Naturally, gamblers put down cash when placing these wagers. These wagers can vary from a few pennies to thousands of dollars. Sports History in the US. Sports have been an important part of cultures around the world for centuries. Football is the most popular sport in the US, with fans heading to see college and NFL games. Baseball is the country's oldest professional sport, and people love to head to the baseball stadium for a game all season long.
Most kiosks offer the full suite of wagering options you’d expect online, both pre- and in-game, including parlays and prop bets. They are designed to offer an intuitive user experience with simple navigation and live odds, some of them with feeds from games alongside the betting menus.
Benefits of Betting Kiosks
- Easier access for customers to place wagers, shorter wait times
- Use cash, a voucher or the sportsbook’s player account card that’s prepaid with funds
- Kiosks can pay out winning tickets using above methods of funding
- Novice bettors may prefer to navigate through prompts on screen than write down/remember “rotation numbers” with a teller
- Patrons can sit down at some kiosks and live bet while watching games
There are currently (at least) five companies that distribute betting kiosks: Kambi, SB Tech, SG Digital/Scientic Games, International Game Technology (IGT) and Stadium Technology Group.
Kambi is currently working with DraftKings, SugarHouse and 888 Sport to provide betting kiosks.
Players can either feed cash into the kiosk or buy a voucher, which can be scanned at the terminal. They work on a session-based system so players can place numerous bets if they wish and print a ticket with their wagers/balance at the end of the session. These tickets can then be re-scanned to continue to play at a later time.
Your local sportsbook may give the option to use an account card for betting at home online (where permitted), and on the casino floor by using one card. Patrons scan the card at the terminal and get access to their balance, live wagers and account information. Wagers placed at the casino can then be managed at home, on a mobile device or desktop computer.
SBTech’s kiosks make it simple for players to place wagers in a sports betting venue, receive a printed ticket and make withdrawals without the need for any assistance. The kiosks are already being used by SBTech’s partners at venues including:
- Golden Nugget in Atlantic City, NJ
- Golden Nugget in Biloxi, MS
- Harlow’s Casino Resort & Spa in Greenville, MS
- Riverwalk Casino Hotel in Vicksburg, MS
Players can be given the option to credit the kiosk with funds from their online account by swiping their membership card. This feature is dependent upon state regulations and is not currently permitted in New Jersey or Mississippi. The option may be available in the future or in new states.
International Game Technology (IGT)
IGT provides betting kiosks for FanDuel Sportsbook in New Jersey. They also debuted a smaller kiosk in Las Vegas that allows casinos and bars to deliver a sportsbook in a box to betting fans.
IGT’s new CrystalBetting Terminal is the next generation of IGT kiosks, allowing bettors to make in-play wagers, and provide live betting options within land-based casino environments. With a private and personal 27” interactive touch screen, players can stream multiple sports events at the same time, while also placing individual bets, creating parlays, and interacting with in-play wagering options.
Players can personalize their viewing experience by selecting the events they wish to stream live. In addition to pre-game wagering, players are provided with extensive in-play and real-time wagering suggestions tailored to the events they’re watching. Bettors can wager with cash directly at the terminal with no need to go to the counter.
Stadium Technology Group
Currently, Stadium Technology Group kiosks can be found at the Santa Ana Star Casino in New Mexico. They were recently approved by the Nevada Gaming Control Board. The kiosks are expected to go live in Nevada and other states in the first quarter of 2019.
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The kiosk accepts cash and voucher wagering along with loyalty cards and account deposits.
To place a wager, the patron selects a game and touches the ‘Build Your Bets’ button. On the Build Your Bets screen, players can enter the desired bet amount and select a bet type, as well as choosing which of the previously selected games will be included in the wager.
At any time during the wagering process, the customer can touch the finish button to receive a voucher with their available balance.
SG Digital/ SciGames
The release of the first SG Digital kiosks are expected in mid-2019, with Caesars casinos being the company’s initial operating partner.
SG Digital kiosks will provide an intuitive user interface instructions to guide bettors through the process of placing basic bets, such as straight bets and parlays.
The main page will allow bettors to sort by sport, and then listings of events in time order along with options to bet on the three main markets (spread, moneyline and totals). Customers will have multiple ways to search for the type of bet they wish to place including:
- Search by team or player name
- Search by Don Best Rotation ID
- The ability to scroll down through the sports event hierarchy through sport, league, event, markets and selections.
- Marketing will also provide shortcuts to go directly to selections of interest.
Kiosks will be funded by cash and vouchers. Soon after release, customers will be given the ability to bet using their online funds.
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At least one of these company’s kiosks will likely be coming to a sportsbook near you.